branding

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BRANDING

What exactly does “branding” mean? Simply put, a brand is a company’s promise to their customers, stakeholders and employees. It’s a created feeling when interacting with a brand and a visual image in the eye of the customer. The purpose of branding is to simply and easily help your customers understand what you offer and how you’re different. It is a company’s unique selling proposition, people’s perception & experience with a business that is communicated visually & verbally. The foundation of any brand is a company’s logo; followed closely by a company’s color palette, messaging, website, packaging and communication materials.

Analyze your market

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OUR PROCESS

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DETERMINE

The foundation for building your brand, is to determine the targeted audience that you’ll be focusing on. When brand building, keep in mind who exactly you are trying to reach.

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DEFINE

The most basic (and arguably the most important piece) of brand building, is the creation of your company logo and tagline. Be willing to invest the time and money to create something exceptional.

INTEGRATE

Your brand should be visible and reflected in everything that your customer sees (and doesn’t see). When you design your website; incorporate your voice, message, and personality into content.

DEPLOYING

Integrate your brand into every aspect of customer experience: from your storefront, to your website, to your personal interactions. A brand is a story always being told.

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