Logo Design

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Get started with logo design: 10-step guide

Before you embark on logo design, you must understand what a logo is and what it is supposed to do. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company, directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing they symbolize, not the other way around - logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names - Jacob, Emily, Tyler - rather than by the confusing and forgettable description of ourselves such as 'the guy who always wears pink and has blonde hair'. In this same way, a logo should not literally describe what the business does but rather identify the business in a way that is recognizable and memorable.

\It is also important to note that only after a logo becomes familiar does it function the way it is intended to do, much like how we must learn people's names to identify them. The logo identifies a business or product in its simplest form. Here are 10 vital tips you need to consider on your way to the perfect logo.

Learn logo 101

An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:

 

Learn Why Logo Design Converts & Increases ROI

• A logo must be simple. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.


• A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable, and this is achieved by having a simple yet appropriate logo.


• A logo must be enduring. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years’ time.


• A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.

A logo must be appropriate. How you position the logo should be appropriate for its intended purpose. For a more detailed explanation see: What makes a good logo?

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