online marketing

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OUR PROCESS




Online Marketing can make or break a local business; more important than getting on the front page of the search engines; is to stay there…our team does the perfect job in showing you exactly how to rank for keywords and how to make those local keywords stick forever. Most importantly, driving traffic is the first step but optimizing the rate in which visitors convert is the true value metric . Our methodology follows a full funnel approach to marketing from click to conversion.



  • Incentivize with coupons, discounts, products or some other incentive to get persons to subscribe to your list.

  • Increase brand awareness and traffic thru a Social Posting Balance.

  • Retargeting, in which you are able to target people who have visited your site.

  • Writing Search-Friendly titles and descriptions that convert traffic to customers.



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OUR PROCESS




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RESEARCH


It all begins with words typed into a search box. Keyword research is something we take very serious; as it is one of the most important and high return factors for your online presence.



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GENERATE


Content that is engaging, answers an industry problem, adds to local community, offers a reason to take action & most importantly is well-written.



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CONVERT


Conversion Rate Optimization - Whatever it is you want your visitors to do, this action is what we are going to measure and what BCU is looking to optimize.



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MEASURE


BCU will know how your content is performing, who’s visiting your website, and how you can engage your traffic so they’ll return.



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