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We All Talk About The Millennials… Exactly Who Are They And How Do We Reach Them? Today There Are Over 75 Million Millennials—born Between 1981-2000. They Have A Collective Buying Power Of $200 Billion. They Are Our Digital Wizards Spending 18+ Hours Online Daily. Their 3 Favorite Brands Are Uber, Instagram & Twitter.
But One Often Overlooked Fact Is That 65% Of These Digital Wizards Also Enjoy Printed Media--especially Any Media With Printed Qr Codes & Scannable Coupons. Why? Because It Gives Them Immediate Linkage To A Website. So When Marketing To Millennials Make Sure And Use All Marketing Tools In Your Arsenal.
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"We know this group of consumers likes to see themselves in the media they consume and we take that insight quite literally, focusing on user-generated content to help tell our brand story. On Instagram, our guests use our brand hashtag #strikeitup to submit images and videos of themselves in our centers, for a chance to win gift cards in our ongoing consumer promotion, and we are then able to feature these assets in all of our marketing channels. When your consumer can relate to your content in an authentic
way -- in this case an honest look into the brand experience -- your brand message goes a lot farther."
--Colie Edison, VP of marketing at Bowlmor AMF, the largest owner and operator of bowling venues in the world. Source:
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